Comparison
A public review profile vs. verified reviews you own and embed on your own site.
Trustpilot and ProofFlow both help you turn customer feedback into trust — but they work very differently. Trustpilot is a public review platform: customers review your Trustpilot profile, which lives on Trustpilot's domain. ProofFlow collects reviews from your Stripe buyers automatically and publishes the ones you approve on your own site.
For a large brand that wants a recognizable public reputation page, Trustpilot is a category leader. For a Stripe-based seller or small SaaS that wants verified, on-site testimonials without an enterprise price tag, ProofFlow is purpose-built.
| ProofFlow | Trustpilot | |
|---|---|---|
| How reviews are collected | Automatic — emails every Stripe buyer 7 days after the sale | Customers review your public profile; invitations on paid plans |
| Verified-purchase reviews | Yes — every review is tied to a real Stripe payment | Open by default — anyone can post a review of your business |
| Where reviews live | On your own site (embed widget + hosted page) | On your Trustpilot profile (their domain) |
| Approve before publishing | Yes — you approve each review before it shows | No — you can't remove genuine reviews |
| Setup | Connect Stripe once (~5 min) | Create a profile, invite reviewers |
| Google review markup (rich snippets) | Yes — built in | Yes — on paid plans |
| Pricing | Free, then $14.99/mo Pro | Free basic; paid plans run into the hundreds/mo (check trustpilot.com) |
| Best for | Stripe sellers & small SaaS wanting owned, verified reviews | Brands wanting a recognized public review profile |
Competitor details reflect public information as of June 2026. Check Trustpilot's site for the latest.
The verdict: Trustpilot makes sense if you want a public, independent reputation profile and have the budget for it. ProofFlow is the better fit if you sell through Stripe and want verified, on-site testimonials collected automatically — without the enterprise price tag. Many small sellers want social proof on their own landing page, not a separate profile to maintain; that's exactly where ProofFlow fits.
If you want verified reviews from your own customers embedded on your own site — collected automatically and at small-business pricing — yes. ProofFlow asks each Stripe buyer for a review after purchase and publishes the ones you approve, rather than maintaining a separate public profile.
Trustpilot is a public review platform where reviews live on your Trustpilot profile and anyone can post. ProofFlow collects reviews from your Stripe buyers automatically, ties each to a verified purchase, and publishes the approved ones on your own website.
ProofFlow is free to start and $14.99/month for Pro. Trustpilot has a free basic tier, but its paid plans are aimed at larger businesses and can run into the hundreds per month — check trustpilot.com for current pricing.
With ProofFlow you approve each review before it publishes, so your Wall of Love shows the testimonials you choose. On an open platform like Trustpilot you generally cannot remove genuine reviews.
Connect Stripe once and ProofFlow asks every buyer for you. For a limited time, get 30% off for life with code FOUNDING30 — ends June 26.
Start for freeFree to start · no credit card · upgrade to Pro anytime
Prefer the details first? See exactly how ProofFlow works →